Baking the New Trend, Innovating the New Flavor | Homtree Concludes a Successful Autumn Bakery Exhibition!
The 10th China International Bakery Exhibition (Bakery China Autumn 2025) successfully concluded at the Wuhan International Expo Center from October 17th to 19th, 2025.
Focusing on the core proposition of industry transformation and upgrading, Homtree became a focal point of the exhibition with its cutting-edge ingredients and systematic application solutions.
Homtree not only showcased over a hundred innovative applications that align with market demands and health trends but also created a comprehensive industry observation perspective through its "Four Thematic Zones." From factory to store, from flavor to health, the company presented a panoramic view of the baking industry's evolution. It offered implementable and replicable upgrade strategies for bakery enterprises at different stages and with varied positioning, helping the industry transition from mere manufacturing to value creation.
Setting a New Benchmark for "Quality" Manufacturing: The Quality-Focused Bakery Factory
As industrial baking moves from "stable production" to "quality innovation," the competition is no longer solely about capacity but shifts to how to maintain quality consistency and fresh texture amid large-scale production.
In the "Quality-Focused Bakery Factory" zone, Homtree displayed its core products for industrial baking, including bread improvers, cake emulsifiers, and pre-mixes. Through dual optimization of technology and ingredients, Homtree helps factories achieve a balance between high-standard production and cost control.
Homtree believes that the core competitiveness of industrial baking lies in the synergistic upgrade of "Premium Ingredients + Core Capabilities"—ensuring both efficiency and catering to freshness and personalization, thereby becoming a new engine driving the shift toward quality.
Empowering "Asset-Light" Expansion: The Lean Bakery Store
The business philosophy of "low investment, fast return" is reshaping the bakery sector, with asset-light stores becoming a new engine for industry expansion. While pursuing efficiency and performance per square meter, these formats place higher demands on the convenience, stability, and standardization of ingredients.
At this exhibition, Homtree's "Master Select" series made its complete debut, offering highly cost-effective and adaptable solutions for the lean bakery format. Designed with the logic of "saving time, effort, and worry," the series covers core categories such as pre-mixes, improvers, and sauces, helping stores achieve process standardization and quality consistency while reducing labor dependence and technical barriers.
Coupled with solutions like "frozen-to-fresh" and frozen dough, Homtree further demonstrated the feasible path for lean stores.
By enhancing standardization and replicability, brands can balance the speed of new product launches with flavor performance, build a more resilient commercial baking ecosystem, and achieve a win-win of efficiency and flavor, enabling more stores to achieve scalable growth through an asset-light model.
Making Health Part of "Delicious": Clean Label & Holistic Health Solutions
With the popularization of health awareness, consumer focus on "clean formulas" continues to rise. The definition of "delicious" is extending from a singular taste experience to a new standard that encompasses health, nutrition, and transparency.
Balancing a "clean formula" with "excellent texture and taste" remains a development challenge in the industry. Good processes enhance texture, and good ingredients ensure flavor. Homtree has built a multi-dimensional solution, from clean labels to functional nutrition—making health an inherent part of "delicious."
Highlights included the Clean Label A2 Milk Thick-Cut Toast, the Baked Tea & Poria Cocos with Longan Crispy Toast incorporating the concept of traditional food therapy, the Electrolyte Cake focusing on nutritional reinforcement, and the Low-GI Rye Cocoa Cake targeting precise health needs.
These products not only achieved a "lighter ingredient burden" at the raw material end but also enhanced flavor through process innovation, comprehensively responding to consumers' new expectations of progressing from just "delicious" to "eating well."
Unlocking the Potential of "Future Flavor": The Bakery Flavor Customization Zone
As consumers' palates become more open, curious, and discerning, flavor innovation is the growth engine with the most imagination in the baking market. Whether it's the reinterpretation of local ingredients or the fusion of seasonal flavors, the essence of flavor innovation is jointly shaping the "taste of memory" through culture and sensory experience.
The "Homtree Xinpei" brand specializes in professional sauce customization, deeply exploring regional cultural identity and consumer psychology. By providing professional sauce solutions, it imparts a unique "soul texture" to products, continuously stimulating the "future flavor" potential of the baking market.
The exhibited core products, such as salad dressings and custard sauces, along with the "Vanilla Season" series applications promoted for Autumn/Winter, fully demonstrated Homtree's R&D depth and responsiveness in flavor innovation.
From Exhibition to Industry: Homtree's "Solution"
Over the three days of the exhibition, Homtree utilized its products and solutions as vehicles and communication as an opportunity to engage in in-depth dialogues with bakery brands, factories, and R&D teams from across the country. Every discussion, from production efficiency to healthy flavors, contributed to building a consensus on the future direction of the industry.
We hope that through more professional solutions, companies will have a clearer path when facing changes. True innovation is not chasing trends but solving problems.
The trip to Wuhan was more than just an exhibition; it was a profound contemplation of the future of baking. Homtree believes that every advancement in the baking industry stems from a continuous accumulation of "cleaner," "more efficient," and "more flavorful" innovations. In the future, Homtree will continue to move forward with the industry, allowing good products to become the enduring force driving industry development.
