From beverages to baked goods, matcha has become a go-to flavor for countless brands. Yet despite its ubiquity, matcha continues to evolve and trend. More than just a taste, it’s the answer to “sweet but not cloying” — a dual champion of flavor depth and visual freshness.
Compared to traditional sweet flavors, matcha offers a refined balance of bitterness and lingering umami. Its delicate aroma and slow-releasing taste have earned it a place among flavors that signal sophistication — like dark chocolate, coffee, or yuzu. With matcha, baking transcends sweetness and embraces subtle complexity.
Visually, that signature clean, vibrant green brings a cooling effect — making it a social media favorite throughout spring and summer. More impressively, matcha lovers show strong brand loyalty and high repurchase rates, making it a flavor track worth long-term investment.
Made with authentic matcha powder to preserve its natural color, aroma, and flavor.
Bold tea notes with rich, layered taste and a unique seaweed-like umami finish.
Smooth, refined texture ensures easy handling and a silky mouthfeel.
Whipped cream blended with matcha salad sauce wrapped in soft sponge cake. A classic visual icon and a consistent bestseller on the shelf.
Coated with cake crumbs on the outside, filled with rich matcha salad sauce inside. Best served chilled — cool, layered, and deeply satisfying.
Soft yet chewy waffle base infused with tea aroma. Filled with matcha custard — sweet, crispy, and indulgent.
Tea Is Trending, Matcha Is Leading
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Kick off your Matcha Inspiration Season!